Onboard shopping guide
The Shops of Princess
Step into a world of incredible finds at The Shops of Princess! With over 500 brands to explore, you’ll discover everything from high-end fashion and luxury watches to must-have travel essentials - all tax and duty-free. Whatever you need (or didn’t know you needed), it’s right here onboard.
Start your shopping adventure at our Welcome Onboard Show on the first Sea Day of your cruise, and get the inside scoop on:
✔️ Our best discounts and promotions
✔️ Expert shopping tips and
exclusive events
✔️ Must-have products you won’t want to miss
Shop and save onboard
Luxury watches
Save big vs. MSRP!
Looking for a statement piece? Explore our collection of Swiss timepieces, with savings of up to 15% off MSRP! Shop top-tier brands like Breitling, Pre-Owned Rolex, Tissot, Longines, and Citizen* - all known for their precision and craftsmanship.
Whether you're indulging yourself or shopping for someone special, our experts are here to help you discover the perfect match - at a price you’ll love.
(*Availability varies by ship)
Top 3 must-attend watch events
The ‘History of Time’ Experience
Explore the evolution of watchmaking
Relax with Breitling
& Bourbon
Sip, socialize, and discover Breitling's best.
Pre-Owned
Rolex Talk
Rolex passion shared by watch experts
Check the Daily Patter to find out when these events are happening on your cruise
Beauty
Complimentary consultations & luxe brands
Indulge in the world’s best beauty brands, including Chanel, Benefit, Estée Lauder, and Dior. Whether you're revamping your skincare routine or hunting for a new signature scent, enjoy a complimentary beauty consultation and try before you buy!
(*Availability varies by ship)
Top 3 must-attend beauty events
Bubbles &
Beauty
Celebrate in style
The House
of Chanel
Luxury at its
finest
Complimentary
Beauty Consultation
Your custom
beauty experience
Check the Daily Patter to find out when these events are happening on your cruise
Fashion & accessories
Style for less
From chic resort wear to designer handbags and sunglasses, The Shops of Princess bring you the latest trends at sea and beyond. Shop high-end brands like Paradis, Lacoste, Guess, and pre-owned luxury handbags* - plus exclusive styles you won’t find anywhere else!
(*Availability varies by ship)
Top 3 must-attend fashion events
Princess
Fashion Show
See the latest collections live -
with guest participation!
I Love Vintage -
Pre-Loved Luxury
Sustainable style, premium pre-loved pieces
Wrap & Style
- Sarongs
Master multiple sarong styles while at sea
Check the Daily Patter to find out when these events are happening on your cruise
Fashion jewelry
Collect your FREE charm bangle!
Discover the latest must-haves from Swarovski’s Ariana Grande x Swarovski collection and Pandora, all at tax-free prices. Want to add some shine? Shop gold by the inch in a variety of styles - perfect for bracelets, anklets, and necklaces. Plus, grab a FREE charm bangle and keep building your collection with exclusive charms are released each day for just $5 each! Create an exclusive memento of your special voyage.
Top 3 must-attend fashion jewelry events
Bubbles
& Beauty
Fragrance, makeup, and bubbles onboard
Welcome to the Wonder Lab
Enter Swarovski’s world of sparkling wonder
Beyond the Seas Charm Event
Collect your free charm bangle and discover collectible charms
Check the Daily Patter to find out when these events are happening on your cruise
Premium Spirits
Sip & save
Enjoy free tastings and sample the finest spirits from brands like Crown Royal, Jack Daniel’s, Hennessy and Cîroc. With duty-free pricing and unbeatable discounts, you’ll save big compared to land-based prices.
Top 3 must-attend spirit events
The History of
Whiskey
How Whiskey has evolved through the ages
Walking with
Johnnie Walker
Uncover the Legacy of
Johnnie Walker Whisky
Sip & Savour
Tequila Masterclass
Discover the flavors of
expertly crafted tequila
Check the Daily Patter to find out when these events are happening on your cruise
Princess logo collection
The ultimate souvenir
Take home a piece of your cruise with exclusive Princess logo merchandise! From cozy apparel to collectible souvenirs, find the perfect keepsake to remember your adventure at sea.
Toiletries & travel essentials
We've got you covered!
Forgotten something? No worries! We stock everything from sunscreen and haircare to deodorant, oral care, and insect repellent. Travel light and stress-free, we’ve got what you need onboard.
Shopping tips & FAQs
New to shopping onboard? You’re in for a treat! Our onboard store offers a unique retail experience with tax and duty-free prices, exclusive products, and exciting daily deals you won’t find anywhere else. Whether you're searching for the perfect souvenir, a luxury gift, or just indulging in a little retail therapy, our expert team is here to make your shopping experience unforgettable. Here are answers to some of the most common questions we get from first-time cruisers:
Why are the shop only open at sea?
We sell tax and duty-free products; therefore, international maritime laws require our shops to remain closed while in port. Once we’re at sea, you can take advantage of our great savings.
Exclusive savings at sea
Luxury brands, lower prices—what’s not to love? Thanks to our partnerships with top brands, we offer exclusive deals and discounts you won’t find anywhere else.
Brand events & consultations
Looking for a VIP shopping experience? Ask our team about exclusive brand events and complimentary consultations on watches, beauty, spirits, and more! Meet experts, discover limited-edition items, and enjoy giveaways.
Limited-time daily deals
Every day brings new, exciting savings on top brands—up to 70% off MSRP! But act fast—these deals and brands are often only available for 24 hours!
What is cruise exclusive?
Some of our fashion, beauty, spirits, and watch collections are made specifically for travel retail and can only be purchased on cruise ships. They’re collectible and make for great gifts—or mementos for yourself!
Ready to shop? Let's go!
The best deals, the hottest brands, and the ultimate shopping experience—only at The Shops of Princess! See you onboard.